Case Studies
Our approach to a personalized marketing plan is different from a marketing agency that works within one niche. We don’t create a scope of work with action items, we get to know the business and develop a roadmap with 90-day sprints that bend with the business as the year progresses. We connect three important aspects: Marketing, Sales, and Leadership. We focus on optimizing brand touchpoints that are relevant to the audience while building systems, campaigns, high-level messaging, and promoting the overall customer experience.
MARKETING STRATEGY
You are experiencing the classic marketing and sales gap. Your marketing team is not connecting with your sales team.
You need to get back to the basics and connect the dots between marketing, business initiatives, and sales goals. You are either chasing everything new or stuck in the hamster wheel of year-over-year projects, and you aren’t even sure what is and isn’t working. You need guidance with direction, implementation, analysis, and processes. You need a Marketing Director and/or a Marketing Team.
Personalized, high-level focuses for this client:
Evaluate and establish roles and responsibilities.
Create department best practices and processes to create bandwidth for capital projects.
Develop a marketing plan that supports the sales plans and the 2-4 year business vision.
Establish a marketing budget broken down by corporate categories.
Create team meeting structures, agendas, and evaluations.
Run marketing and sales meetings following pre-established agenda and objectives.
Generate pre-event, event, and post-event strategies for sales and marketing alignment.
Develop overarching annual campaigns that support both sales and internal culture.
NE Paradigm offers sales organizations the opportunity to leverage smart, strategically planned marketing platforms that can drive sales, and create differentiation among their competitors.
— Jon, GM
BRAND STRATEGY
You are at a pivot point with your brand, you need to build it, define it, or refresh it.
This client had started working on updating their brand one project at a time through a freelancer website. With a disjointed plan, the brand started looking even less cohesive. New England Paradigm came up with an on-budget solution to build the client's entire “puzzle”—each piece with a message and understanding of the overall picture.
Personalized, high-level focuses for this client:
A roadmap focused on prioritizing the optimization or build of brand touchpoints.
Refreshed the logo and expanded the brand through an updated color palette, typography, brand symbols, taglines, and descriptors.
Update website, business cards, email signatures, cover letters, etc.
Marketing materials and sales tools both in print and digital.
Event booth with corresponding promotional items and corporate apparel.
Social media templates and extended social media platforms.
Created office branding.
“I have worked in marketing and communications for over 20 years. During this time, I have had the opportunity to work with many talented marketing strategists, and Daryl Swanson is at the very top of that list! Daryl has all the skills I look for—she is bright and strategic, creative, responsive, and flexible. She is a thought partner with our organization, helping us brainstorm, create, and execute multi-layered campaigns that incorporate bold graphics, corporate sponsorship, social media, and virtual events. She is passionate about her work and the cause, and is 100% committed to providing whatever is necessary to achieve our organizational and financial goals. She is also one of the most genuine and enthusiastic people I have ever had the pleasure to work with!”
— Anne, Communications Manager
STRATEGY SESSION
You need an overall strategy. You need a roadmap for your business to know what to focus on and when to implement to create consistent forward momentum that feels more cohesive.
Personalized, high-level focuses for this client:
Bring in a team of employees at the client’s office to discuss current and upcoming initiatives, target profiles, company baselines, etc.
Create a strategic plan every 90 days with action-oriented goals, push-off points, and the opportunity to reflect and continuously improve on the previous 90 days at the beginning of the next strategic planning session.
“Daryl is more than just marketing. She looks at the business like a Chief Strategist.”
— Rob, CEO
1:1 COACHING
You are doing this business thing on your own, and you need an advocate. You are a one-person marketing team, and you need someone to strategize with.
Personalized, high-level focuses for this client:
Create a business plan with corresponding goals, breaking goals into seasons and even further prioritizing into months.
Build automations and processes.
Develop structure for team meetings, methods of communication, and incentives to make everyone know they are critical to the success of the business.
Determine personal core values and how that translates into company core values.
Find the right blend of work and personal life; execution and delegation.
Celebrate wins and determining lessons within the process.
“Daryl has been my business coach since mid-2020. I came to her in a time of professional confusion of how to manage my role as I was struggling with success, systems, and fear of failure of what I had worked hard to build. What I have learned during this time has transformed how I look at my business and improved my role as CEO and leader of my company. Not only have I increased my business revenue with her coaching, I have implemented systems within my company that have allowed professional growth within my staff, and allowed for business expansion. Daryl has given me the necessary tools to be a confident leader.
Under Daryl’s coaching strategies I have learned not only the value of setting goals, but how to break them down into seasons, then bite-size pieces in order to reach those goals. Daryl allows a space for business leaders to bounce ideas in a safe space, then shows them how to set those ideas into goals, and then create an action plan to make it happen.”
— Jess, CEO